NorthCode Technologies • Vancouver, BC • B2B SaaS Startup • 8 months
Building Thought Leadership from Zero
How we built a Vancouver tech startup's LinkedIn presence from zero to 28K followers and cut their customer acquisition cost in half.
LinkedIn Followers
CAC Reduction
Inbound Leads/mo
The Problem
NorthCode had zero social presence and relied entirely on paid ads for lead generation, with a CAC of $450. They had no dedicated marketing resources for social and needed to establish thought leadership in a competitive B2B market.
Our Approach
We built their LinkedIn strategy from scratch with founder-led content, repurposed blog posts into carousel formats, and created a consistent posting schedule. Our team positioned the founders as experts in their space.
The Results
- Built LinkedIn following from 0 to 28K+ in 8 months
- Reduced customer acquisition cost by 52%
- Generated 85+ inbound leads per month
- Established founders as industry thought leaders
- LinkedIn became the #1 lead source
“Our LinkedIn is now our #1 lead source. CreatorFlow helped us cut our customer acquisition cost in half.”
David Chen
CEO, NorthCode Technologies
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